It’s 2017. No one calls each other anymore. Be the person who truly surprises your customer with a call and an actual human voice. Rise above the sea of emails and stand out.
As we move further and further into the digital age, it presents new and exciting tools to make our lives easier, but can also lead us away from each other. And as much as online tools can help us achieve our goals, impactful business strategy still relies on one key element: human contact.
So here’s how you can get REAL constructive customer feedback while building an authentic relationship with your client base…
Rise above the sea of emails and stand out.
After a client buys something from you, call them. If you don’t have their phone numbers, ask for them when you set up their account. You don’t make it mandatory, but 99% of the time when you ask for a number, they’ll give it to you. And when you call, it’s a beautiful thing — they’ll be blown away.
Having a personal conversation is invaluable market research for your product development. Absolutely no money can replace this. Even if your customer says your product sucks, take this is as great information to have and an opportunity to improve their experience. You’ll be more empowered to follow up with something that can fit their needs.
Tip: if you don’t want to use your personal number, you can set up a Skype number or a Google phone number to keep things simple and separate.
Once you’ve made contact, feel free to keep calling every once in awhile and make a personal connection; because oftentimes when you share something, however personal it is, they’ll share it back.
Approach the feedback process as more of a conversation, and you’ll glean valuable information to not only grow your business’ insight, but foster a deeper connection with those who engage with your services.
It all comes down to humanizing every part of your sales process. When you call, find out what makes the client not just a customer, but a person. Find out what is going on with them and tag that information in a CRM. Once you have enough information, run a report of your tags and find out what your clients are interested in and call them with offers that are relevant to them.
Do the thing that everybody isn’t doing and Call them — that’s where you’re not only going to get people’s attention but their genuine connection.
Daniel Moskowitz is the Chief Mentor at Powerful Sales Solutions in Canada and the founder of The Superhero Sales Academy. As a B2B sales professional for over 15 years, closing over 20 million dollars in deals during that time. He has worked in multiple industries and sectors, with hundreds of clients such as the Royal Bank of Canada, Wrigley’s, Jaguar, Rogers, Sunlife, Revera, BackRack, and Flight Centre. He has had the privilege of earning the trust of some of the smartest owners, sales leaders and marketers of the world's largest brands; while also working with many tech and non-tech start-ups and mid-level regional companies. Daniel is on an epic mission to change the way B2B sales are conducted. With a focus on Daniel’s Offer to Serve Methodology, businesses have a positive way to boost sales, develop amazing client relationships, leave a lasting legacy, and grow. Daniel has set a 10-year goal to teach 100,000 Entrepreneurs to sell with love, integrity and gratitude as his way to affect positive change in the world.